Momentlives - Vietnam photo tours founder

Son Trieu (Mike) earned his BA in Tourism Management in Hanoi in 2006. That same year, he acquired his first DSLR camera, initially intending to document Vietnam’s people, culture, and landscapes for his work in tourism. What began as a practical hobby quickly evolved into a profound passion. It spurred him to travel extensively throughout Asia and eventually to destinations across the Americas, Europe, and Africa, all in pursuit of his photographic art.

In 2010, Son began working on establishing Momentlives – a tour operator specializing in photography tours in all regions of Vietnam. Momentlives was granted a full license in 2011, marking the birth of Vietnam’s first licensed photo tour company.

His foundation in tourism grants Son a perfect connection with local communities across Vietnam—from the North, through the Center, and to the South. “Photography isn’t just about capturing a beautiful shot,” Son explains. “It’s about telling stories. And authentic stories can only be told through a deep understanding of the people, their cultures, and a genuine appreciation of the landscape.” Every Momentlives photography tour is built upon this philosophy, refined by years of experience with regional seasons, climates, and cultures, and supported by expert logistics. Each destination is a “dot on the map” that Son has personally traveled to and photographed countless times before it is ever included on an itinerary.

Through his photography tours, Son shares his ultimate passion: helping guests capturing the many facets of Vietnam. His driving dream is simple: “To bring Vietnam’s images to the world.” This dedication has, in turn, opened extraordinary opportunities over the past decade, allowing him to learn from masters of the craft. Notably, he and the Momentlives team had the honor of fully hosting the legendary National Geographic Steve McCurry for his photography workshop in Hanoi in March 2024.

In 2025, Momentlives was proudly chosen by Emirates Airlines as the DMC and local fixer for their Vietnam flight promotion campaign. We were honored to help bring the beauty and unique visual stories of Vietnam to the world through this exciting project. Check out the promotion video here!

Later 2025, Etihad Airways followed suit, once again choosing Momentlives as their local fixer for their Vietnam campaign. It was another wonderful opportunity for us to showcase the country through our lens and help bring the unique frames of Vietnam to audiences around the world.

That same year, Momentlives – Vietnam Photo Tours was honored with TripAdvisor’s Travelers’ Choice award, recognizing us as a world-class, highly rated photo tour operator. At the time, Momentlives was the only dedicated Vietnam photo tour company to receive this prestigious badge.

This recognition reflects our commitment to delivering exceptional photography experiences, as well as the consistently positive feedback and reviews we have received from photographers and photography lovers around the world!

Join Momentlives on one of our uniquely designed Vietnam photo tours!